Proof that "Content is King" - Frederick Geronimo Tejada
1 year of purely uploading content to the website and GBP and no backlink involve.
The strategy involved the following.
1. Competitor Content Analysis
2. Reverse Clustering based on top SERP and competitor content.
3. Consistent GBP posting and Blog posting
Competitor Content Analysis
We search all top blogs/content of competitors.
Listed their ranking keywords and low-ranking keywords
We also looked for untouched keywords especially long-tail keywords
Reverse Clustering
What we did here is we created articles based from low-volume keywords.
We segmented/grouped them and checked if ranking ba sya with our competitors or not.
We prioritized keywords that were not ranked by competitors.
We started with 10 to 100 search volume per month
When these blogs started appearing on the SERP, we created topics that goes for the 100 to 1000 search volume.
Until we were able to publish content for high competing keywords
We started doing 1500 to 2000 words per article pero nung lumabas yung Helpful Content Update we changed the strategy.
We looked for PAAs, and featured snippets. Or any SERP feature that can be targeted.
We then wrote content for these results, pero we just not rewrite we made sure that the article/answer is better than what is already ranking.
We consulted experts and proofread the articles for better results.
(We use AI for some of the contents as well)
Consistent GBP and Blog Posting
We make sure to consistently upload both blogs and GBP post
Minsan we also create articles based from clients' queries.
Bottomline
Publish content na babasahin not content na may keyword lang.
If you put value to the content organic links will come as well.
Note: Install heatmaps para macheck nyo kung anung mga content ang mabenta and kung hanggang saan nagbabasa ang users nyo.
Then link to other related blogs or update the content
