Internal Linking in a Website is Essential for Several Reasons

Improved website navigation: Internal links create a network of interconnected pages within your website, allowing visitors to easily navigate between different sections and pages. It helps users find relevant content and explore your website more effectively.

Enhanced user experience: By providing logical and contextual links, internal linking can improve the overall user experience on your website. Users can find related or supplementary information by following internal links, leading to increased engagement and satisfaction.

Distributing link authority and improving SEO: Internal linking helps distribute link authority (also known as link juice) across your website. When you link from one page to another, some of the SEO value of the linking page is passed to the linked page, helping it rank better in search engine results. Effective internal linking can help search engines understand the structure and hierarchy of your website, making it easier to index and rank your pages.

Improved website crawlability: Search engine bots use internal links to discover and crawl different pages on your website. By strategically linking your pages, you can ensure that search engines can easily find and index your content. This is particularly important for new or less accessible pages that might not be directly linked from the main navigation.

Contextual relevance and topic clusters: Internal links help establish contextual relevance between pages. By linking related content, you can create topic clusters or silos on your website, signaling to search engines that your website provides comprehensive and valuable information on specific subjects. This can enhance your website's authority and visibility in search engine rankings.

Reduced bounce rate and increased time on site: Well-placed internal links can entice visitors to explore more pages on your website, reducing bounce rates (the percentage of users who leave after viewing only one page) and increasing the average time spent on your site. This can positively impact user engagement metrics and indirectly contribute to SEO.

In summary, internal linking is crucial for website navigation, user experience, search engine optimization, and content organization. It helps users find relevant information, improves search engine visibility, and enhances overall website performance.

Proof that "Content is King"

Proof that "Content is King" - Frederick Geronimo Tejada

1 year of purely uploading content to the website and GBP and no backlink involve. 

The strategy involved the following. 

1. Competitor Content Analysis

2. Reverse Clustering based on top SERP and competitor content. 

3. Consistent GBP posting and Blog posting

Competitor Content Analysis

We search all top blogs/content of competitors. 

Listed their ranking keywords and low-ranking keywords

We also looked for untouched keywords especially long-tail keywords

Reverse Clustering

What we did here is we created articles based from low-volume keywords. 

We segmented/grouped them and checked if ranking ba sya with our competitors or not. 

We prioritized keywords that were not ranked by competitors. 

We started with 10 to 100 search volume per month

When these blogs started appearing on the SERP, we created topics that goes for the 100 to 1000 search volume.

Until we were able to publish content for high competing keywords

We started doing 1500 to 2000 words per article pero nung lumabas yung Helpful Content Update we changed the strategy.

We looked for PAAs, and featured snippets. Or any SERP feature that can be targeted.

We then wrote content for these results, pero we just not rewrite we made sure that the article/answer is better than what is already ranking. 

We consulted experts and proofread the articles for better results.

(We use AI for some of the contents as well)

Consistent GBP and Blog Posting

We make sure to consistently upload both blogs and GBP post

Minsan we also create articles based from clients' queries.

Bottomline

Publish content na babasahin not content na may keyword lang.

If you put value to the content organic links will come as well.

Note: Install heatmaps para macheck nyo kung anung mga content ang mabenta and kung hanggang saan nagbabasa ang users nyo. 

Then link to other related blogs or update the content